 Welcome to the Woodstock - Preservation Archives Dedicated to the Historic Preservation of the Site of the 1969 Woodstock Festival THE WOODSTOCK SITE Hurd & West Shore Rds Sullivan County Bethel NY |
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Welcome to the Woodstock - Preservation Archives Dedicated to the Historic Preservation of the Site of the 1969 Woodstock Festival THE WOODSTOCK SITE Hurd & West Shore Rds Sullivan County Bethel NY |
 Poster Designed By David Byrd In the cultural - political atmosphere of 1969, promoters Kornfeld and Lang knew it was important to pitch Woodstock in a way that would appeal to their peers' sense of independence. Lang wanted to call the festival an "Aquarian Exposition". capitalizing on the zodiacal reference from the musical "Hair", and he had an ornate poster designed featuring the Water Bearer. Ultimately, the event's publicity shrewdly appropriated the counterculture's symbols and catch phrases and the group settled on the concrete slogan of "Three Days of Peace and Music". The highly conceptual theme of Aquarius was downplayed..
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