Welcome to the Woodstock - Preservation Archives
Dedicated to the Historic Preservation of the Site of the 1969 Woodstock Festival

Hurd & West Shore Rds
Sullivan County
Bethel  NY

"Young men with unlimited capital looking for interesting, legitimate investment opportunities and business propositions."
New York Times, 3/22/68

Woodstock Ventures, Inc. (1969): The Producers

The story of the Woodstock Music and Art Fair begins with Michael Lang, a kid out of Bensonhurst, Brooklyn, who liked to smoke a
joint and listen to jazz.
He would find his way to Florida, open a head shop, and produce his first festival—Miami Pop, featuring Jimi Hendrix,
Frank Zappa, and others—then travel to Woodstock, \where, after meeting Artie Kornfeld, their vision for a festival where folks
could come and stay for a few days amid the rural beauty of upstate New Yorkwould become a reality. Together with new partners
John Roberts and Joel Rosenman, and a handpicked crew, Lang booked talent, from Janis Joplin and the Who to the
virtually unknown Santana and Crosby, Stills and Nash; won over agents, promoters, and townspeople; took on fleets of volunteers;
built a festival sitefrom the ground up; and, in the end, created the landmark cultural event that defined a generation.

The four met in February 1969, and by the end of their third meeting, the little party had snowballed into a bucolic concert for 50,000,
 the world's largest rock and roll show ever, and the four partners formed Woodstock Ventures Inc., named after the hip little Ulster County town.

John Roberts
President, 24
(1945 - 2001)

John P Roberts - President, Woodstock Ventures, Inc 1969
“It was certainly worth any financial trouble we may be in.”
John P Roberts, 56,  Producer of Woodstock and Its Revivals
November 2, 2001

Courtesy: NY Times


Joel Rosenman
Vice President, 26

Joel Rosenman - Vice President, Woodstock Ventures, Inc 1969

“Those of us who have worked on this thing have
learned an awful lot about each other. You can learn a lot about human nature when the chips are down."


Artie Kornfeld
Vice President, 26

Artie Kornfeld - Vice President, Woodstock Ventures, Inc 1969

“Except for when my wife and I had a baby, this has been the grooviest trip of my life.”

Michael Lang
Producer, 24

Michael Lang - Producer, Woodstock Ventures, Inc 1969

“We hope the feelings of peace and pleasure that
were in this place, will follow out into the streets so all can share them.”

The "Woodstock" Postage Stamp Is Unveiled - 1999
The "Woodstock" Postage Stamp Is Unveiled
July 8, 1999

Artie Kornfeld, Michael Lang and Joel Rosenman - 2009
Artie Kornfeld, Michael Lang and Joel Rosenman
attends the "Woodstock 40th Anniversary" Blu-Ray release
party at Hard Rock Cafe - Times Square June 4, 2009
in New York City. (Photo by Brad Barket/Getty Images)


by Joel Rosenman;John Roberts;Robert Pilpel (Author)
                                                                                                                                      by Artie Kornfeld                                                                                    by Michael Lang


Induct Michael Lang & Artie Kornfeld

to the Rock and Roll Hall of Fame

Sign the Petition